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 from a Magician and Google’s Design Ethicist, original source
Estimated reading time: 12 minutes.

I’m an expert on how technology hijacks our psychological vulnerabilities. That’s why I spent the last three years as a Design Ethicist at Google caring about how to design things in a way that defends a billion people’s minds from getting hijacked.

When using technology, we often focus optimistically on all the things it does for us. But I want to show you where it might do the opposite.

Where does technology exploit our minds’ weaknesses?

I learned to think this way when I was a magician. Magicians start by looking for blind spots, edges, vulnerabilities and limits of people’s perception, so they can influence what people do without them even realizing it. Once you know how to push people’s buttons, you can play them like a piano.

And this is exactly what product designers do to your mind. They play your psychological vulnerabilities (consciously and unconsciously) against you in the race to grab your attention.

I want to show you how they do it.

Hijack #1: If You Control the Menu, You Control the Choices

Western Culture is built around ideals of individual choice and freedom. Millions of us fiercely defend our right to make “free” choices, while we ignore how those choices are manipulated upstream by menus we didn’t choose in the first place.

This is exactly what magicians do. They give people the illusion of free choice while architecting the menu so that they win, no matter what you choose. I can’t emphasize enough how deep this insight is.

When people are given a menu of choices, they rarely ask:

• „what’s not on the menu?“
• „why am I being given these options and not others?“
• „do I know the menu provider’s goals?“
• „is this menu empowering for my original need, or are the choices actually a distraction?“ (e.g. an overwhelmingly array of toothpastes)

[mehr…]

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The United States government has demanded that Apple take an unprecedented step which threatens the security of our customers. We oppose this order, which has implications far beyond the legal case at hand.

This moment calls for public discussion, and we want our customers and people around the country to understand what is at stake.

[mehr…]

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„Most inventors and engineers I’ve met are like me — they’re shy and they live in their heads. They’re almost like artists. In fact, the very best of them are artists. And artists work best alone — best outside of corporate environments, best where they can control an invention’s design without a lot of other people designing it for marketing or some other committee. I don’t believe anything really revolutionary has ever been invented by committee… I’m going to give you some advice that might be hard to take. That advice is: Work alone… Not on a committee. Not on a team.“

-Apple co-founder Steve Wozniak

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Bitte mit dem iPhone scannen 😉

„Text of Death„, eine bestimmte arabische Zeichenkette, bringt Core Text bei Apple zum Absturz. D.h. alle Anwendungen, die Core Text verwenden, sind anfällig. Webbrowser, Email, SMS, …
Ping of Death war gestern, Apple ist einen Schritt weiter!

Macht sich auch gut als Bildschirmschoner. Oder gleich 5000 Kleber davon drucken und überall hinkleben.

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Erinnert ihr euch an die „Switch“-Kampagne von Apple damals? apple.com/switch – Das gleiche passiert jetzt wieder, aber in die andere Richtung: Switch to Linux!

Ja, ich habe es getan. Schon vor ein paar Monaten. Ich brach aus dem Apfelparadiesgarten aus und bin komplett auf GNU/Linux umgestiegen. Davon geträumt habe ich schon immer, aber immer wieder gab es Dinge, die mich an Mac OS X fesselten. Exposé. Videobearbeitung. iTunes und mein iPod. Vorschau.app. Funktionierendes Bluetooth und VPN mit einem Klick aus der Menüleiste aus. Mail.app. Mit Ctrl und dem Scrollrad in den Bildschirm hineinzoomen. Oder mit zwei Fingern auf dem Touchpad scrollen.
Kleine Dinge. Aber sie funktionieren, und das eben gut. Dieses Edel-Unix kommt von einem Hersteller aus einem Guss, und es funktioniert wunderbar. Die Funktionen und die Art, es zu bedienen, waren anderen immer ein paar Schritte voraus.

Und dann kamen Dinge, die mir immer mehr auf den Sack gingen:

• Apple macht Exposé kaputt
• Das Durchsuchen von E-Mails dauert lang oder funktioniert gar nicht (meine Mailbox hat >20’000 E-Mails – und ja, ich bewahre alle meine Mails auf, aber bei mir zuhause und nicht in einer Wolke)
• Scrollen im iPhoto ist dermassen ruckelig und schrottig; da sieht man mehr Beachbälle als Fotos. Allgemein bei vielen Programmen, z.b wenn iTunes den iPod synchronisiert.
• Die Icons im Finder waren mal farbig und schön. Apple malt alle grau und monoton an. Igitt. Und ich kann absolut nichts dagegen tun – ich bin den Entscheidungen von Apple einfach nur unterworfen!

Während dieser Zeit passierten noch andere Dinge:

• Richard Stallman hält einen Vortrag an der ETH und inspiriert mich mit seiner Philosophie von freier Software
• Ich schaue beim CCC Zürich im Hackerspace vorbei und treffe auf liebe Menschen, die sich mit Linux gut auskennen und mir helfen können.

Was mir endgültig den Gong gegeben hat, ist das:

• Betriebssystemupdates gibt’s nur noch via App-Store
• Bei dem muss man seine Kreditkarte hinterlegen, auch wenn man nie was kaufen wird
• Das Betriebssystem wird nicht mehr auf CD ausgeliefert
• Keine Schachtel mehr, die ich stolz ins Regal stellen kann (Jaa, ich bin war so ein Apple-Jünger!)
• Das neue Macbook Pro hat aufgelöteten RAM, eingeklebte Akkus und ein SSD mit proprietärer Schnittstelle
• Jedes neue Modell hat einen neuen Stromstecker
• Die neuen Macbooks haben keinen Ethernet-Anschluss. Dazu bräuchte man einen Adapter
• Ein DVD-Laufwerk fehlt
• Die Benutzeroberfläche ist uneinheitlich. Das ist nicht mehr aus einem Guss!
• Facebook ist im OS integriert

Weisst du was, Apple? FUCK OFF.

Es mag sein, dass alles ein perfekt aufeinander abgestimmtes Ökosystem ist, das in sich wunderbar funktioniert. Aber ich bin dem komplett ausgeliefert und unterworfen. Das passt mir nicht!

Ich wechsle auf freie Software; nicht nur serverseitig, sondern jetzt auch clientseitig. Ich verzichte auf all den Komfort, die schönen Schriftarten und tolle Typographie und die (paar wenigen) gutaussehenden Programme. Natürlich ist es aufwändig, sich sein eigenes System zusammenzustellen, bis alles so funktioniert wie man möchte. Aber DAS ist dann mein System, wo keine Firma einen Furz ablässt und ich es einatmen muss. Ich kann es nach belieben anpassen und verändern. Die Farben, das Aussehen, alles. Oder es so lassen, wie es ist, und es bleibt so.

Ich habe mich aus den Klauen von Betriebssystemherstellerfirmen befreit.

Man wechselt nicht zu Linux wegen des Komforts. Sondern aus einer Ideologie. Die Ideologie einer Freiheit; dass jeder Software verwenden kann, die von niemandem kontrolliert wird, sondern von tausenden Menschen um den Planeten freiwillig erstellt wird. Und man selber etwas dazu beitragen kann, wenn man möchte. Das hat was anarchistisches, da ist eine Gemeinschaft dahinter. Wir schreiben unsere eigene Software! Selber machen ist toll.

Dieses Konzept gefällt mir sehr, und hat mich schlussendlich zu diesem Schritt bewogen, und mir die Energie gegeben, die ich für so einen Umstieg brauchte. Bequemlichkeit und Komfort sind eine Falle, welche ohne eine Ideologie viel zu leicht zuschnappt.

Von meinem ThinkPad gesendet

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Ein gemütlicher Abend bei Freunden. Ein Kumpel setzt sich ans Klavier und spielt unter anderem eine Melodie, die tief in meiner Seele einen Widerhall erzeugt und sich sofort in meinen Schädel einbrennt. „Boah tönt das geil! Was ist das für eine Melodie?“

«Eigenkomposition.»

Jetzt, nach über zwei Monaten, sitze ich im Zug und erinnere mich spontan wieder an diese Melodie. Sie geht mir nicht mehr aus dem Kopf und wiederholt und wiederholt und wiederholt sich. Ein Beat entsteht. Eine zweite Stimme; die könnte man mit Geigen spielen. Oh, und ein Gitarrenteil muss auch noch her. So langsam Dekorieren weitere Instrumente und Melodien in meinem Kopf diese Hauptmelodie.

Es lässt mir keine Ruhe. Ich muss das ganz gschwind runterkomponieren, bevor mir das wieder aus dem Schädel entwischt. MacBook an, Garageband auf. Und sich gleich darüber aufregen, wie beschränkt die Auswahl der Instrumente ist und wie künstlich die klingen.

Die ersten Noten entstehen. Ja, so ungefähr müsste es von der Idee hinhauen. Ich muss mich zwingen, das Lied ohne nach links und nach rechts zu schauen aus meinem Kopf in die Audiospuren zu pressen. Viele «oh das könnte man auch noch» und «das würde auch gut tönen» Verlockungen ignorieren. Ich will das Original abbilden, keine neuen Experimente machen. Da verliert man sich und hat am Schluss gar nichts.

Geschafft.

Gespeichert.

Abspielen:

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Ist noch ein bisschen Platz in eurem Rektum? Das müsste doch schon durch vorige Apple-Modelle ordentlich geweitet sein! Aber schlimmer geht immer: Das neue Macbook Pro hat aufgelöteten RAM, eingeklebte Akkus und ein SSD mit proprietärer Schnittstelle. Oh und die Schrauben sind natürlich auch proprietär. Erwähnte ich schon das Display?

The display assembly is completely fused, and there’s no glass protecting it. If anything ever fails inside the display, you will need to replace the entire extremely expensive assembly.

Auch seine Zweit- und Drittnetzteile und -Docks muss man austauschen, weil sie ohne Not den Stecker geändert haben.

Update: Die neuen Macbooks haben nicht mal einen Ethernet-Anschluss. Dazu bräuchte man einen Adapter.
Update 2: Auch das DVD-Laufwerk fehlt.

What the fuck.

Apple reports environmental impact comprehensively. We do this by focusing on our products: what happens when we design them, what happens when we make them, and what happens when you take them home and use them.
http://www.apple.com/environment/

Boykott!

Ich bin gerade am umsteigen. Auf IBM-Hardware und freie Software. Blogpost folgt.

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From: Apple Fanboy
To: Claude
Subject: YESSSS!!!
Date: Mon, 11 Jun 2012 18:46:43 +0200
X-Mailer: iPad Mail (9B176)

ES ISCH WIEDER EINISCH E KEYNOTE OMG I FREU MI SO SEHR!!!!

Apple isch eifach so goill, ihri Produkt sind eifach wunderbar, i chas chum erwarte mis Geld für die neuste Produkt uszgeh!!!

I ha ghört es söll nöi Grafikcharte für Mac Pros ghä, es isch adr zyt für e neui. Macht nüt, dasi nur grafikchartene cha chaufe mit spezieller Mac Firmware. Macht nüt. Defür hani eini wo garantiert kompatibel isch <3

Von meinem iFag gesendet

—————————————————————
From: Claude
To: Apple Fanboy
Subject: Re: YESSSS!!!
Date: Mon, 11 Jun 2012 19:14:26 +0200
X-Mailer: Sylpheed 3.2.0beta7 (GTK+ 2.24.10; x86_64-pc-linux-gnu)

GEILGEILGEIL
WENN?

gömmer anes public view vo dere schlüsselnotiz und sprütze uns gegesittig in grind? 😀 😀

i bi so gottefroh chani das alles lo tschättere loh.

es muess mi nid ufrege,
wenn apple s ganz GUI vom OS wiX so usgseh loht als wär mi mac e telefon. si häns no NIE gschafft e einheitlichi benutzeroberflächi us eim guss z präsentiere. irgendnöime isch immer no irgend e chnöpfli gsi, wo nid so usgseht oder sich nid so verhaltet wie dr räscht.

s muess mi nid störe,
wenn si facebook fescht ins OS ibaue (WTF?)

i bi nid ane app-store bunde,
wome kreditkarte muess ha, au wemme nie öbbis chaufe wird. i cha wähle zwüsche ganz vielne app-stores (aka „repositories“, und sowas gits bi uns scho sit tag 1).
oder i mach grad mis eigene repo.

all dene änderige bini nüm usglieferet. denn ich bestimm, was uf miner chischte lauft, vo wäm, und wie’s usgseht und funktioniert.
ich bestimm, wo mini date gspeicheret wärde und wie. nämlich verschlüsslet und bi mir deheim.

apropos telefon.
das böxli mag sehr nätt si, aber es sammlet date über di und dini ufenthaltsort, damit all die tolle sache funktioniere. und du weisch nid was alles für date, wie s das macht und wo s das speicheret; ES IST GESCHLOSSEN und proprietär.

mini hardware isch überall kompatibel, und wenn nid, schribt sicher irgendöbber uf dr wält e triibe derzue <3

SCHLOH MI AB, PEITSCH MI US! I VERZICHT UF SCHÖNI Typ0GRAPHiE UND UF GUETUSSEHENDI APPS…
…im Austausch für meine Freiheit.

Von meinem iTöff gesendet

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Das ist Siri.

Siri ist eine Software von Apple, die der Erkennung und Verarbeitung von natürlich gesprochener Sprache dient und so Funktionen eines persönlichen Assistenten erfüllen soll.

Funktioniert Siri direkt nach dem Auspacken oder muss ich es trainieren?
Siri ist direkt nach dem Auspacken startklar – du musst nichts weiter tun. Und je öfter du Siri verwendest, desto besser versteht es dich. Dazu merkt es sich deinen Akzent und andere Stimmmerkmale. Siri nutzt Spracherkennungsalgorithmen, um deine Stimme einem der Dialekte oder Akzente zuzuordnen, die es versteht.

Siri nutzt 3G- und Wi-Fi Netzwerke, um schnell mit den Apple Datenzentren zu kommunizieren.
So versteht es, was du sagst und was du willst, und kann dir schnell antworten.

Je mehr Menschen Siri verwenden und je mehr Sprachvariationen es hört, desto besser kann es Dialekte und Akzente erkennen. Und so funktioniert Siri im Laufe der Zeit immer besser.

Das kleine Mobiltelefon ist zu schwach, um eine gute künstliche Intelligenz zu rechnen.
Aber das kleine Mobiltelefon ist ständig mit dem Internet verbunden.

Wir stellen einfach eine angemessene Intelligenz zur Verfügung, mit der die Leistung des Telefons klarkommt – und nutzen den vorhandenen Internetanschluss für das grosse Hirni.

Eine Analyse.

Was ist das für ein grosses Hirni dort draussen? Wir haben hier Spracherkennung. Und es soll Antworten liefern.
Wie liefert es uns die Antworten? Anhand von Erfahrungen, die es von allen anderen Benutzern gemacht hat. Es sammelt Erfahrungen, Akzente, Abweichungen – und lernt daraus. Verbessert sich.

Eine künstliche Intelligenz an sich mit einem ganz eigenen Bewusstsein gibt es nicht. Aber es gibt eine Rechenmaschine, die so tut, als wäre sie ein Mensch, weil sie von Verhaltensweisen und Tugenden lernt. Diese künstliche Intelligenz, diese Rechenmaschine ist der ultimative berechnete effizienteste Mensch. Er kennt alle Fehler, er kennt alle Antworten – statistisch berechnet. Und wählt die Beste aus.

Siri ist nicht das einzige Netzwerk, das Menschen benutzt, um zu lernen, um sich zu verbessern. Menschlicher zu werden.

Stell dir vor, wir würden damit Roboter bauen. Stell dir vor, dieser Roboter könnte mit den gesammelten Daten über menschliche Verhaltensweisen in den Krieg ziehen.

Dieser Roboter könnte jeden Kampf gewinnen, weil er aus jedem Fehler, den ein Mensch je gemacht hat, gelernt hat. Er würde aus allen menschlichen Erfahrungen und Verhaltensweisen immer die beste, die effizienteste wählen.
Aber er würde niemals besser sein als ein Mensch, der sich plötzlich völlig anders verhält. Hat dieser Mensch ihn auch noch nicht mit Daten befüttert, gewinnt der Mensch.

Das ist es, was die Maschinen nie haben werden: Der kreative Drang. Inspiration. Ein Musikstück komponieren. Die Einzigartigkeit. Etwas, das von innen kommt, und nicht von aussen. Alles was aussen ist, kann gemessen, ausgewertet und gegen den Menschen verwendet werden. Etwas, das von innen kommt, nicht. Das, was von innen kommt, ist einzigartig und neu und kann niemals berechnet werden. Das ist menschlich. Das macht uns aus.

Wollen wir das nicht anerkennen, sind wir mehr Roboter. Weil der Roboter sich immer mehr uns ähnelt.

Kann man jetzt von der Mehrheit der Menschen sagen, sie verhalten sich wie Roboter?
Schon, oder? Der Roboter verhält sich ja auch wie die Mehrheit der Menschen…

Wir sind wörtlich berechenbarer, wenn wir der Masse folgen.

Drei Taktiken, um einen Krieg gegen Maschinen zu gewinnen:

1. Diese Netzwerke nicht mit Daten füttern
2. Fake-Daten in die Netzwerke speisen
3. Einen eigenen Weg gehen

Ich kann euch jetzt schon sagen: Die 3. Taktik ist die schwierigste. Den eigenen Weg gehen.
Aber im Angesicht all dieser Überlegungen ist es das menschlichste.