PR!X Garantie

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Das war wohl eine Überraschung, als ich heute wie gewohnt an die Verkaufsstelle ging, um meine letzten Tage an der Front „abzusitzen“: Der ganze Laden war mit einem rosa Schimmer überzogen… Überall Plakate mit der Aufschrift „PRIXGarantie“.

Dies ist nun also die „M-Budget“-Kampagne von Coop. Hmm, etwas abenteuerliche Farbwahl, was das Logo betrifft; ehrlich gesagt nicht mein Geschmack, kitschiges Rosa (ausgerechnet ROSA!!!) mit Rot mischen, das passt doch nicht… Aber ich bin ja nicht in der Marketing-Abteilung. Hauptsache den Leuten gefällt es 😉

Jetzt kann wenigstens niemand mehr sagen, Coop sei teuer!